Monthly Tips & Helpful Blogs

9 Innovative Fold Styles for Brochures

9 Innovative Fold Styles for Brochures

Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. 

With fierce competition in the market, it’s crucial to make your print designs stand out and captivate attention. 

One surefire way to achieve this is by incorporating innovative, unique and interesting fold styles in your brochures. 

Stand Out with Innovative Folds

Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out 

1. Accordion Fold

Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure.

With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivating your audience.

2. Roll Fold

Embrace the art of the roll fold as it gracefully rolls the paper inward from both sides, creating a compact and visually stunning design. 

Ideal for brochures with limited content, such as menus or event schedules, it captures attention and leaves a lasting impression.

3. Gatefold

Like the opening of a grand entrance, this gatefold makes a bold and unforgettable statement!

Its ingenious design is perfect for showcasing large, breathtaking images or captivating graphics, creating an engaging experience for the reader. This unique fold adds an element of surprise and intrigue, setting your brochure apart from the rest and leaving a lasting impression on your audience.

4. Converting Fold

Discover the magic of a truly unique style that takes a simple flat sheet and effortlessly transforms it into a captivating three-dimensional masterpiece.

Behold as your brochure comes to life, commanding attention and standing out in any display. This extraordinary technique is especially perfect for product catalogs or pop-up brochures, where every detail demands to be noticed. 

5. Z-Fold

The z-fold creates a captivating zig-zag effect, allowing for creative content placement like before-and-after images or eye-catching comparisons. 

With the ability to showcase multiple products or services, it’s the ideal choice to add excitement to your brochure.

6. Double Parallel Fold

Elevate your brochure with the sleek and professional look of the double parallel fold.

By folding the paper in half twice, you create four equal panels perfect for organizing your content. This fold style works wonders for brochures packed with information, and its versatility makes it ideal for mailing and handouts.

7. French Fold

Discover the irresistible charm and elegance of the French fold.

With a skillful combination of vertical and horizontal folds, you unveil four panels that exude a captivating minimalist design aesthetic. This folding technique is ideally suited for brochures that require a touch of sophistication and leave a lasting, unforgettable impression.

8. Map Fold

Embark on a journey of information and exploration with the map fold.

This ingenious choice entails folding the paper in thirds, like a letter, with one panel ingeniously flipped over to unveil an expansive unfolded section in the middle. With ample space for content placement, this fold is the perfect match for travel brochures or immersive city guides, letting your readers chart their own course.

9. Half Fold

And finally, we have the timeless half-fold, reminiscent of a book’s embrace.

This elegantly simple yet remarkably effective fold style offers seamless navigation and lends itself beautifully to brochures brimming with abundant information or captivating imagery. 

Let your readers effortlessly immerse themselves in a world of knowledge and visual delights.

Want to make a lasting impression with your brochure design? Get creative and incorporate innovative fold styles to elevate the look and feel of your print material.  

Whether you’re promoting a new product or advertising your business, our team is here to help. Contact us today to create eye-catching and innovative brochures that will leave a lasting impact on your audience!

Contact Streeter Printing for folding samples, examples and a one-on-one consultation.

Print with confidence when you trust the San Diego commercial print shop the print buyers trust!

Recent posts

Inspiring Quote

                  Featuring a Streeter Employee I Admire!   Mike Perez, our bindery

Read More »