Brand Consistency Across Print and Digital Channels

Person checking color swatches to ensure a tight color match at Streeter Printing

Best Practices for Brands 59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.  Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital […]

How Print Marketing Enhances Customer Engagement

Photo of a woman reading a marketing piece and she is happy.

How Print Marketing Enhances Customer Engagement Print marketing enhances effectively communication with your current and potential customers. Author and motivational speaker Jim Rohn once said, “If you just communicate, you can get by. But if you communicate skillfully, you can work miracles,” highlighting the importance of connecting well with your customers. Every business aims to […]

Designing for Impact

Colorful image representing bright desgins

The Power of Visual Communication Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds, with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication […]

Get Business Blooming with 4 Spring Print Marketing Themes

examples of three spring time themed flyers to evoke spring sales emotions

Get Business Blooming with 4 Spring Print Marketing Themes Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put […]

9 Innovative Fold Styles for Brochures

woman reading a folded brochure

9 Innovative Fold Styles for Brochures Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it’s crucial to make your print designs stand […]

Understanding RGB vs. CMYK

Understanding RGB vs. CMYK color modes is essential for anyone creating print materials. If you have any questions about the differences, call us! We’re here to help ensure your designs have vibrant and accurate colors every time. RGB vs. CMYK: Deciphering Color Modes for Print and Digital Design Using the correct color mode in your […]

Embossing in Print Projects: Ideal Applications

Embossing in Print Projects: Ideal Applications When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory? Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power to influence emotions, trigger psychological […]

Measuring Success: 11 Metrics for Print Marketing Campaigns

Measuring Success: 11 Metrics for Print Marketing Campaigns With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, […]

Variable Data Printing: What Is It & How to Use It

Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. Many will refer to it as “Personalization.” This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences. How Does Variable […]