3 Types of Monthly Mailings to Connect and Engage with Your Audience

Happy couple receiving mail at their mailbox which deomstrates thir positive attitude toward receiving physical marketing mailings.

3 Types of Monthly Mailings to Connect and Engage with Your Audience People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories […]

Get Business Blooming with 4 Spring Print Marketing Themes

examples of three spring time themed flyers to evoke spring sales emotions

Get Business Blooming with 4 Spring Print Marketing Themes Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put […]

Effective Copywriting for Print Marketing

Image of typewriter and sheets of paper flying about. Fpr Streeter Printing's Blog

Learn Effective Copywriting for Print Marketing Print marketing offers a tangible experience that digital advertising can’t replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective […]

Marketing for Specific Audience Segments

Marketing for Specific Audience Segments When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments.  What is Audience Segmentation? Audience segmentation is a blueprint for focused marketing. It targets […]

Measuring Success: 11 Metrics for Print Marketing Campaigns

Measuring Success: 11 Metrics for Print Marketing Campaigns With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, […]

Variable Data Printing: What Is It & How to Use It

Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. Many will refer to it as “Personalization.” This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences. How Does Variable […]

The Proof is in the Printing

Before the end of the fiscal year is typically a popular (and productive) time when fundraising appeals go to work. That’s because donations to non-profits are tax deductible. And people know their bottom line for the year and what they can contribute. Direct mail’s response rate is 5-9% and email response rates are around 1%. […]