Brand Consistency Across Print and Digital Channels

Person checking color swatches to ensure a tight color match at Streeter Printing

Best Practices for Brands 59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.  Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital […]

Effective Sales Collateral

Picture of happy customer reviewing printed sales materials that are available from Streeter Printing.

Creating Print Materials That Close Deals Many may overlook the power of printed sales collateral in today’s digital world. However, print materials remain crucial in closing deals and converting leads into customers.  In fact, according to a study by MarketingSherpa, 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you […]

3 Types of Monthly Mailings to Connect and Engage with Your Audience

Happy couple receiving mail at their mailbox which deomstrates thir positive attitude toward receiving physical marketing mailings.

3 Types of Monthly Mailings to Connect and Engage with Your Audience People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories […]

Get Business Blooming with 4 Spring Print Marketing Themes

examples of three spring time themed flyers to evoke spring sales emotions

Get Business Blooming with 4 Spring Print Marketing Themes Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put […]

9 Innovative Fold Styles for Brochures

woman reading a folded brochure

9 Innovative Fold Styles for Brochures Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it’s crucial to make your print designs stand […]

Effective Copywriting for Print Marketing

Image of typewriter and sheets of paper flying about. Fpr Streeter Printing's Blog

Learn Effective Copywriting for Print Marketing Print marketing offers a tangible experience that digital advertising can’t replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective […]

5 Areas of Focus for Business and Marketing Success

5 Areas of Focus for Business and Marketing Success Did you know that as of early 2023, the share of companies’ revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a strong […]

Marketing for Specific Audience Segments

Marketing for Specific Audience Segments When you try to market to everyone, you target no one. Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments.  What is Audience Segmentation? Audience segmentation is a blueprint for focused marketing. It targets […]

Measuring Success: 11 Metrics for Print Marketing Campaigns

Measuring Success: 11 Metrics for Print Marketing Campaigns With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, […]

How Door Hangers Can Open Floodgates for New Sales

How Door Hangers Can Open Floodgates for New Sales When you think of door hangers, does cash flow come to mind? Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service. After a violent summer storm in an established neighborhood, many yards […]