Brand Consistency Across Print and Digital Channels

Person checking color swatches to ensure a tight color match at Streeter Printing

Best Practices for Brands 59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.  Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital […]

Designing for Impact

Colorful image representing bright desgins

The Power of Visual Communication Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds, with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication […]

Measuring Success: 11 Metrics for Print Marketing Campaigns

Measuring Success: 11 Metrics for Print Marketing Campaigns With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, […]