Packaging Rules in Brand Building

Packaging as Branding

Top 10 Reasons Why Packaging Is Important in Brand Building Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today’s competitive market, packaging reigns supreme. It shields the product and wields marketing magic.  First Impressions Packaging is often the […]

Corporate Stationery Trends

Imageof corporate stationery

5 Trends Shaping Corporate Stationery In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business. From business cards to letterhead, each piece of stationery reflects the brand’s values and aesthetic. If you are planning to update your stationary in the near future, these trends not […]

Brand Consistency Across Print and Digital Channels

Person checking color swatches to ensure a tight color match at Streeter Printing

Best Practices for Brands 59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.  Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital […]

Get Business Blooming with 4 Spring Print Marketing Themes

examples of three spring time themed flyers to evoke spring sales emotions

Get Business Blooming with 4 Spring Print Marketing Themes Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put […]

9 Innovative Fold Styles for Brochures

woman reading a folded brochure

9 Innovative Fold Styles for Brochures Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it’s crucial to make your print designs stand […]

Measuring Success: 11 Metrics for Print Marketing Campaigns

Measuring Success: 11 Metrics for Print Marketing Campaigns With so much emphasis on online advertising and social media, it’s easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, […]

Four Ways to Build Brand Awareness with Print

In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to accomplish and then optimally position your offering before […]