Effective Copywriting for Print Marketing

Image of typewriter and sheets of paper flying about. Fpr Streeter Printing's Blog

Learn Effective Copywriting for Print Marketing Print marketing offers a tangible experience that digital advertising can’t replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective […]

Variable Data Printing: What Is It & How to Use It

Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information. Many will refer to it as “Personalization.” This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences. How Does Variable […]

The Proof is in the Printing

Before the end of the fiscal year is typically a popular (and productive) time when fundraising appeals go to work. That’s because donations to non-profits are tax deductible. And people know their bottom line for the year and what they can contribute. Direct mail’s response rate is 5-9% and email response rates are around 1%. […]